09:00 to 10:00

Registrations

10:00 to 10:20

Opening Keynote: Holistic Brand Transformation

• With an increasing number of M&As, spin-offs and corporate changes, how can businesses undergo a brand transformation without getting lost in the media clutter?
• How important is it for businesses to rebrand in today’s era?
• At what point should businesses consider brand transformation truly essential?
• How can businesses craft strategies for a customer-centric brand transformation?
• What are some of the key considerations while drafting a transformation strategy?
• How can businesses decide how much change is too much change?
• Once the rebranding is live, how can businesses imbibe the new virtues in their people, processes, and culture?

Keynote speaker

• Ms. Lulu Raghavan, Managing Director, Landor & Fitch

10:20 to 11:10

Panel Discussion: The ever-evolving Indian consumer

Consumer buying patterns have evolved drastically over the last few years. While some patterns have evolved in certain ways and some have gone back to old habits, the Indian consumer has evolved remarkably. With multiple generations with an evolved mindset disrupting consumer behaviour, brands and businesses need to stay on top of their game to stay relevant in the years to come. With the deep penetration of the internet and easy access to information, consumers themselves have been instrumental in transforming marketing practices. This inaugural session will deep dive into some consumer behaviours that have developed in the last few years and will steer consumption in the following years.

Discussion Points

• • Understanding consumer demographics, behavior, and preferences using data and analytics
• • Adapting to changes in consumer behavior and how the pandemic has impacted it
• • Leveraging technology to stay relevant and cater to different age groups and socio-economic backgrounds
• • Building brand loyalty through customer experience and effective marketing
• • How brands can leverage empathy to connect with customers and build long-term relationships
• • Ensuring sustainability practices align with changing consumer values
• • Balancing personalization with data privacy and security concerns
• • Preparing for emerging trends and behaviors in the Indian market
• • Importance of innovation and agility to stay relevant in a fast-paced market.

Session Speakers:

• Moderator: Ajay Aggarwal, Managing Partner and Business Creativity Expert, Humane Design and Innovation (HDI) Consulting LLP
• Mr. Anand Bhatia, Chief Marketing Officer, Fino Payments Bank
• Mr. Subrata Basu, Vice President Marketing, Nitco
• Mr. Anuj Bhagia, Head of Digital Marketing & Corporate Communications, Policybazaar
• Mr. Abhishek Gulyani, Chief Executive Officer - India, Hill+Knowlton Strategies

11:10 t0 11:30

Feature Session: A Memoir of Courage & Zeal: Transitioning from the corner office to the Centre of the Action

Being an entrepreneur at the age of 50 years may not be common, but it brings deep knowledge, management expertise, and tremendous experience. Get up close and personal with Mr. Supid Ghose who chose to leave his corner office behind to pursue his entrepreneurial dream at 50! Learn how he established and scaled his business using his knowledge and experience.

Session Speakers:

• Mr. Sudip Ghose, Founder & Managing Director, uppercase

11:30 t0 11:40

Tea / Coffee Break

11:40 to 12:15

Fireside Chat:The BFSI Mantra: Unlocking Consumer Relationships in the Digital Age

Hear from the top leaders on upcoming trends, evolving strategies, and the role of marketing in the growth journey of the BFSI sector. From digital transformation to customer experience, envision new ways to serve and engage with customers from the leaders who are driving this change. This dynamic and informative session will help marketers interpret how to stay ahead of the curve in the fast-evolving world of marketing.

Discussion Points

• • The impact of digital transformation on the BFSI sector and the role of marketing in this process
• • The importance of understanding customer needs and preferences and how marketing strategies can align with these
• • How marketing can drive innovation and promote customer-centricity
• • What other industries can learn from the leading trends and strategies of marketing in BFSI, such as personalized marketing, data-driven insights, and digital marketing tactics
• • The future of marketing in BFSI, including emerging trends and technologies that will shape the sector in the years to come
• • The role of storytelling in building an emotional connection with consumers

Session Speakers:

• Moderator: Mr. Pradeep Nidamarthi, Ex-Vice President & Head of Digital, SBI Mutual Fund
• Mr. Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance
• Mr. Sujay Rachh, Chief Marketing Officer, Nuvama Group
• Ms. Shoma Narayanan, Managing Director & Head – Group Strategic Marketing & Communications, DBS Bank India

12:15 to 12:45

Brand Gupshup

A candid conversation between agency lead and brand head discussing the thought, rationale & reasoning behind a particular campaign. Understand the finer nuances of what makes or breaks a campaign.

Session Speakers:

• Mr. Bobby Pawar, Chairman, Chief Creative Officer, Havas Group
• Mr. Satyen Momaya, CEO India, celio

12:45 to 13:00

Partner Session: Insights that Inspire: Harnessing Audience Behavior for Integrated Communications

Meaningful insights are crucial to developing effective integrated strategies. By harnessing audience behavior, brands can create communications campaigns that truly resonate with relevant audiences. It is important to deep dive into what impacts behaviour and influences its change, to create integrated strategies. Identify patterns, touchpoints and trends to develop a communication strategy that resonates with the audience and inspires them to take action.

Session Speakers:

• Ms. Chiara Saldanha, Creative Strategist, Hill+Knowlton Strategies

13:00 to 14:00

Networking Lunch

14:00 to 14:15

Feature Session: Be a creative superhero: Start small, think big, and deliver bigger

Being creative AF actually helps brands grow. Creative marketing strategies always stick out in a crowd. Creativity is a necessary ingredient for long-term success. From cognitive creativity to emotional creativity learn how to think outside the box, not be afraid to take risks and have a mindset that delivers unconventional ideas. Learn which types of creativity fit your personality, and how you can foster and inspire it.

Session Speakers:

• Mr. Sagar Samel, Senior Manager, Business & Strategy, Elephant Design

14:15 to 14:30

Partner Presentation: Learn how consumers think - the use of neuroscience in creative building

Session Speakers:

• Ms. Sunila Benjamin, Neuro India Lead - BASES, NielsenIQ

14:30 to 15:05

Fireside Chat: Strengthening brand communication by harnessing EQ over IQ

To create a long-lasting brand recall it is important to focus on EQ - the emotional quotient as it is more powerful. Consumers tend to make critical but subconscious decisions all the time. As a marketer, it is important to consider this proposition, as people’s emotional attachment to a brand is powerful and lasts for a long time. Marketing leaders will discuss strategies on how to connect with consumers by creating emotionally relevant content.

Discussion Points

• • The power of emotional quotient (EQ) in creating brand recall and loyalty
• • How consumer decision-making is influenced by emotions and subconscious cues
• • Strategies for creating emotionally relevant content that resonates with consumers
• • The importance of understanding consumer emotions and motivations to create effective marketing campaigns
• • Balancing emotional appeal with rational messaging in marketing communications
• • Best practices for measuring the emotional impact of marketing campaigns and adjusting strategies accordingly
• • Real-world examples of brands that have successfully harnessed EQ in their marketing efforts



Session Speakers:

• Moderator: Ms. Vanshika Mehta, Founder, TFL
• Ms. Resha Jain, Chief Brand Officer, GIVA Jewellery
• Ms. Pooja Shetty, Head of Marketing and Communication (TempRite) - South Asia, The Lubrizol Corporation
• Ms. Tanuja Rai Pradhan, Head - Consumer Insights Marketing, Vodafone Idea

15:05 to 15:20

Presentation: Alexa, Let’s talk about advertising

Have you explored the potential of using Alexa as a marketing partner for your brand? This exclusive knowledge session will shed light on advertising with Alexa and how modern marketers can leverage this interactive platform to stay ahead of their competition.

Session Speakers:

• Mr. Divij Sharma, Head Of Consumer Marketing, Alexa India, Amazon

15:20 to 15:30

Tea / Coffee Break

15:30 to 16:05

Fireside Chat: High-Pace High-Performance Marketing: Outsmart the algorithm and the competition

The world is developing at such a fast pace that it is sometimes even hard to keep track of everything that is changing around us. But the question remains who is making all these changes? What is the reason behind such a great pace of transformation? It is important to remember, there is always more than one algorithm at work in the digital space. Learn from experts how to stay on top of your digital marketing game in this high-paced environment and perform exceptionally to stay ahead of the competition.

Discussion Points

• • Importance of high-performance marketing to succeed in a high-paced environment
• • The fast pace of digital transformation and the role of algorithms in it
• • Understanding the multiple algorithms at work in the digital space
• • Strategies for outsmarting the algorithm and staying ahead of the competition in digital marketing
• • Tips and tricks for optimizing digital marketing efforts to achieve exceptional results
• • Importance of data analysis and interpretation to make informed decisions and adapt to changes quickly
• • Emphasizing the need for creativity and innovation in digital marketing to stand out from the crowd
• • Discussion on the latest trends and emerging technologies in digital marketing and how to leverage them for high-performance marketing
• • Importance of continuous learning and upskilling to stay relevant and adapt to the ever-changing digital space



Session Speakers:

• Moderator: Mr. Amit Sawant, VP Marketing, Corporate Communications and Fintech Strategy, Future Lifestyle Fashions Limited - Reliance Retail
• Mr. Manu Kumar, Head Of Marketing & Corp Comm, Hero Electric Vehicles
• Mr. Amit Sethiya, Head Of Marketing, SYSKA Group
• Mr. Atin Chhabra, Vice President - Digital Marketing & Media, Schneider Electric

16:10 to 17:00

Panel Discussion: Web 3: Redefining digital experiences

While Web 3 technologies are taking marketing to the next level, Web 4 technologies are the shiny new toys marketers can't wait to play with, to create seamless connections between the real and virtual worlds in the next couple of years. This session will explore best practices across the internet, mobile, data analytics, regenerative AI, AdTech, MarTech & SaaS technology while deliberating on the possible trends of the next generation of technological innovation. Learn how to get ready for the hybrid marketing future and rewrite the role of marketing for flexibility and scalability.

Discussion Points

• • The panel discussion focuses on Web 3 and Web 4 technologies and how they are impacting marketing.
• • Web 3 technologies include blockchain, virtual and augmented reality, and AI-powered chatbots.
• • Brands are leveraging blockchain to increase transparency and security in their supply chains, while also creating decentralized platforms for content creation and distribution
• • Virtual and augmented reality are being used to enhance the customer experience, allowing consumers to visualize products in 3D and experience immersive brand activations
• • AI-powered chatbots are being used to improve customer service and automate repetitive tasks
• • Web 4 technologies include regenerative AI, quantum computing, and the Internet of Things (IoT)
• • Regenerative AI is being used to create more sustainable and eco-friendly systems, while quantum computing is being explored for its potential to solve complex problems.
• • IoT is being used to create smart homes and cities, and can be leveraged by brands to gather data on consumer behavior and preferences
• • Marketers need to stay ahead of the curve and understand the potential of these technologies to stay relevant in the fast-evolving world of marketing.



Session Speakers:

• Moderator: Mr. Niraj Ruparel, Head Of Mobile and Emerging Tech, GroupM
• Mr. Mayank Jain, Head of Product Marketing, Swiggy
• Ms. Deepa Krishnan, Chief Marketing Officer, Tata Starbucks
• Mr. Amar Jyoti, Head of Marketing, upGrad Abroad
• Mr. Sai Thota, Head - Digital Marketing, Ferns N Petals